New research says Harmonic and Elemental are at the top of the multiscreen encoder market, with startup Elemental leveraging its technological innovation to make big inroads.
“Harmonic has a larger portfolio but is generally less disruptive in its innovation,” said ABI Research practice director Sam Rosen. “Elemental, meanwhile, is executing on all fronts, including a recent announcement that it was the first integrated into Ericsson's EVE platform – somewhat of an upset of third ranking Envivio.”
But, Rosen points out, Envivio saw significant customer wins in the second half of 2013 and is again growing after overcoming problems encountered late in 2012 and early 2013.
The encoding market has seen a significant uptick in terms of competition as more content streams over the Internet to more devices and broadcasters and operators look to hybrid offerings -- combining traditional delivery and IP delivery – as a competitive advantage.
The introduction of 4K content and the desire by the industry to implement HEVC also has driven the encoding market.
ABI said cloud encoding platforms are finding significant use cases alongside traditional large system integrators. Companies like encoding.com and Brightcove’s Zencoder are putting more pressure on traditional players like Arris, Cisco, Ericsson and Harmonic as well as more nimble startups like Elemental, Envivio and Ateme.
Software and workflow oriented companies like Telestream and Digital Rapids – which was just acquired by Imagine (nee Harris) Communications – also are becoming core players in the market.
Please follow me on Twitter @JimONeillMedia
Posted in Online Video News
- See more at: http://www.videomind.com/blog/harmonic-elemental-draw-top-spots-abi-encoding-market-research#sthash.7KUb6Uiw.dpuf
No comments:
Post a Comment